Intense Cinema | Dead Space 2

Dead Space 2 (2011)

  • Writer: Jeremy Bernstein
  • Publisher: Teoma
  • Runtime: 01:24:13
  • Purchase Dead Space 2 for Xbox 360, Playstation 3, and Windows at Amazon
  • "Dead Space 2" takes place three years after the events of the first game, "Dead Space," the game follows protagonist Isaac Clarke's fight against a new Necromorph outbreak on the Sprawl, a space station above Saturn's largest moon, Titan.

    "Dead Space 2" takes place three years after the events of Dead Space, in 2511. The story begins in a hospital on the Sprawl, a densely populated metropolis built on a shard of Titan, one of Saturn's moons. Isaac Clarke has no memory of the last three years, having just been released by Franco, the protagonist of Dead Space: Ignition. However, before he can remove the straitjacket, Franco is killed and transformed into a Necromorph, leaving Isaac to escape on his own. He is later contacted by a woman named Daina, who guides him to her location. He is also contacted by another patient, Nolan Stross, claiming he and Isaac can destroy the Marker. Ignoring Stross, Isaac fights his way across the city, making his way to Daina. Upon his arrival, two guards seize Isaac as Daina reveals that she is a Unitologist sent to “recover” Isaac, claiming that he is responsible for building the Marker that is causing the current infestation and that they need him to build more. As they are about to leave, a Gunship guns down Daina and her associates, allowing Isaac to escape. Stross contacts Isaac again and he reluctantly decides to trust Stross, as his only mission now is to destroy the Marker. ...

    Did You Know? For the advertising campaign, 200 women were selected for their conservative values and lack of familiarity with video games. Their reactions to a screening of the game were featured in EA's web and TV advertisements with the campaign slogan called "Your Mom Hates Dead Space 2." The campaign was criticized as sexist and reinforcing stereotypes against female and older gamers. As "Dead Space 2" is M rated and only 17+ can purchase it, others thought the advertisements were pointless and would hurt market share. Mary Elizabeth Williams of Salon.com wrote: "The video game's campaign hinges on a unique premise – one that ignores how much the culture of gaming has changed." On the other hand, notable voices in the video game industry defended the campaign. Kotaku's Brian Crecente asked "Are that many people really taking the Dead Space 2 '​s moms campaign that literally? When did gamers become so humorless?" Electronic Arts won the Mi6 Game Marketing award for 2011 Outstanding Overall Marketing Campaign of the Year.

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